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Verge Motorcycles opens first flagship store in Monaco with a royal welcome

06/06/2023

Verge Motorcycles opened its first store ever, in the centre of Monaco, in connection with the legendary Monaco GP. The company plans to open more stores in Europe’s largest cities during 2023.

The world conquest of electric superbike manufacturer Verge Motorcycles continued when the company opened its first brick-and-mortar store in Monaco. The impressive flagship store also functions as a showroom and offers customers the opportunity to get to know the motorcycles that are revolutionising electric riding and find out more about Verge’s unique technology – the integrated rim motor inside the rear wheel.

“It is an honour for us to open our first store precisely in Monaco, the home of world motorsports. Monaco is an excellent and important place for us in terms of both its location and the purchasing power of the clientele. Now Verge fans, especially those living in Southern Europe, can easily get to know our bikes at any time,” says Tuomo Lehtimäki, CEO of Verge Motorcycles.

Up until now, Verge superbikes have only been available for test rides in Europe in connection with large events and trade fairs, as well as on the almost fully booked test ride days offered as part of the Ride Beyond tour. The new flagship store in Monaco serves as a permanent test ride centre all year round. More information about the store and test rides can be found on the Verge website.

Royal reception

The opening week of the flagship store took a royal turn when His Serene Highness Prince Albert II of Monaco visited the store in connection with the Monaco GP. Other special guests included representatives of Princess Charlene’s charity organisation, as well as several influencers and top names from the world of motorsports. During their visit, the guests of honour were shown Verge’s pioneering electric superbikes and technology.

Alongside Verge’s core team, His Serene Highness Prince Albert II was welcomed by F1 legend Mika Häkkinen, whose exclusive signature edition model with a limited run of just 100 bikes, was recently unveiled. The new superbike has attracted enormous interest around the world.

The Monaco flagship store of Verge Motorcycles is open Monday to Friday from 10am to 6pm and weekends from 12pm to 6pm. The address is Le Park Palace, 27 Avenue de la Costa, 98000 Monaco.