Verge Motorcycles begins retail rollout in the US and kicks off UK sales – opens two stores in California and a summer pop-up in London

Verge TS Motorcycle at display in the sunny California retail store


Verge Motorcycles expands their business in the United States and in the United Kingdom. New European stores will follow in the coming months.

European technology company renowned for its futuristic and cutting-edge electric motorcycles, Verge Motorcycles, is thrilled to announce its UK market opening and new exciting store locations. 

To bring the Verge experience closer to local consumers in Europe, the superbike manufacturer is opening a pop-up store at the prestigious Westfield London shopping center on Tuesday 28th May. In addition, Verge is opening its first two retail stores in the United States. The first store will open at Westfield Century City Shopping Center in Los Angeles on Saturday June 1st. Verge’s second store will open at Westfield Valley Fair Mall in San Jose on June 6th. The company opened their first flagship store in the heart of Monaco in May last year. 

Verge Motorcycles’ international retail strategy is being driven by technology visionary George Blankenship, who was instrumental in developing Apple and Tesla’s highly successful, ground-breaking showrooms. Blankenship’s excellent retail networks and industry experience will play an important role as the electric motorcycle pioneer opens its first U.S. stores and expands its retail business in Europe.

I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries. I want Verge to be positioned wherever lots of people are spending time on a regular basis finding new things they might be surprised to see, and our new store locations are the perfect places to do so“, says Blankenship, Verge’s Chief Revenue Officer.

Verge Motorcycles is known for its futuristic design, class-leading performance and unique in-wheel motor powertrain, but the company has also shaken up the entire motorcycle industry with its most recent technology releases. In November, at the LA Auto Show, Verge launched its’ new Starmatter platform, which brings software updates, sensor technology, artificial intelligence and an advanced user interface to motorcycling for the first time. At CES in Las Vegas, Verge announced an update to its flagship model with Starmatter Vision features, including multiple cameras and high-resolution radar, making Verge TS Ultra the first motorcycle equipped with the sense of sight.